What is Business For? Reconsidering the Purpose of Business – Part 4 by Peter Heslam


Two key conclusions from the earlier articles in this series are that a clear sense of purpose is crucial to flourishing business; and that ultimate purpose requires a theological starting point. In this fourth part of his series, Peter Heslam develops his engagement with ‘woke capitalism’, at the heart of which are businesses that seek to address social and environmental causes. He does so, as he promised, by raising two of its pitfalls.