What is Business For? Reconsidering the Purpose of Business – Part Three


In the previous two articles in this series, Peter Heslam has provided research-based arguments that companies need to shape their strategies and operations around their purpose, model integrity and authenticity, and be clear about their purpose. He has also suggested that, while most thought leaders in the field of purpose reflect Christian values, ultimate purpose requires a theological starting point. In this third part of the series, he begins a two-part exploration of ‘woke capitalism’, the first part of which seeks to address this phenomenon from the perspective of the Trinity.