It Must be Beautiful


Gary Cundill recalls early days of engineering studies, where mathematicians taught him that equations needed to be beautiful in order to be valid. He remembers teaching his children that one aspect of creation’s goodness is its beauty, which reminded him that all business activities take place in the context of God’s creation. And that got him thinking about how, just as God’s attributes may be evident in our world, elements of that same world’s beauty may then be evident in business. If this world is beautiful, and business takes place in this world, in what ways does (or could) business reflect the beauty of the context in which it is taking place?